THE RESULTS: We laugh every time we re-watch the 8 TV spots, 8 social videos and 3 radio spots we made. We even discovered that the camera lens itself could be adapted so we could see exactly what was being filmed 2,586 miles away. Curveballs were thrown.) Fortunately, we worked with a team that was quick on its feet and met every challenge with a “Yes, and…” attitude. (Okay, that last one’s made up, but you get the gist. Then, just days before the shoot, Toronto itself went into lockdown, so we scrambled to permit a new location. The shoot had to happen in Toronto, where Colin lives, and travel restrictions were still in effect, so location and tech scouts, wardrobe fittings and all the rest of pre-pro had to be handled remotely. But getting these spots produced turned out to be, well, a production. THE WORK: We figured announcing the move with a few laughs would get people’s attention so we turned to improv wizard Colin Mochrie, who brought our scripts to life and improvised a few of his own (big shock there).
And when everyone was urged to stay home. Easy sell, right? Except they were opening at a time when several competing casinos were either opening or expanding. It was everything their customers already loved, just more of it. Bigger, better, more slots, games, dining options and venues. THE CHALLENGE: Quil Ceda Creek Casino planned to open a new Quil Ceda Creek Casino right next to the old one.
